“Sneakerella”, which tells the story of black male sneaker lovers, has revealed a new trailer. In the trailer, an ordinary black boy is extremely fond of sneakers, which has caused echoes in the fashion circle.
By chance, he got the opportunity to attend a grand event. Thus begins an adventure that will change his life.
The entire trailer is full of black culture, with sneakers, rap, hip-hop, graffiti, and other elements unfolding one after another.
Judging from the preview, this will be a dream-chasing story that integrates the local shoe culture of New York in the United States and tells the story of passionate youth with the plot of “Cinderella”.
Full of energy and rhythm, “Sneakerella” flips art and beloved gender stereotypes.
The film title “Sneakerella” consists of Sneaker and Cinderella, and the sneaker culture comes from the popularity of the NBA.
At the time, the NBA had a “dress code” clause, but famous stars Michael Jordan and Nike have been ignoring the ban.
Jordan was fined $5,000 by the league for wearing the red and black Air Jordan 1, every time.
But Nike not only took on the fine, but also forgot to use it to publicize, which made Jordan’s signature shoes a “forbidden fruit that can be tasted”. As a result, the fine made the Air Jordan 1 even more popular.
As a result, basketball shoes have also been endowed with cultural attributes, and even become the emotional carrier of the black community.
After that, basketball shoes began to run wild on the cultural avenue in the name of design.
After the millennium, the pursuit of basketball shoes by rap stars has pushed the sneaker culture to a climax.
Major brands also rely on the frenzy of the market to limit shipments to make the second-hand market price of sneakers soar.
Currently, the film is scheduled to land on Disney’s streaming platform on May 13, 2022.