North American Box Office | Two new films can’t increase the box office, making it more and more difficult for audiences to enter theaters.
With the release of the Marvel superhero movie “Black Widow”, the North American box office climbed to its peak since the epidemic, which also made the summer file a good start.
However, this past weekend, the North American film market showed signs of weakness again.
The ratings of the two new premieres on the film review website “Rotten Tomatoes” have not reached the pass line.
“Old” sets the record for Shamaran’s worst drawing
The number one box office is “Old” directed by “thriller professional” M. Night Shyamalan.
The film was distributed by Universal Pictures, but the production cost of US$18 million was all raised by M. Night Shyamalan.
The film received $16.5 million at the box office of 3355 theaters, which at least guarantees that the Indian director who is famous in the film industry with “The Sixth Sense” will not lose money this time.
Even so, of the 14 films that Shyamalan has directed so far, including “Old”, seven have won weekend box office titles when they opened their paintings.
But”Old”s $16.5 million set a record low for his personal directing career at the box office.
It is less than half of his first two works “Glass” and “Split”.
“Old” tells the story of a group of tourists visiting a luxury resort who accidentally discovered that this seemingly paradise azure beach possesses the evil power that can make humans age quickly.
The film’s critics and audience ratings on “Rotten Tomatoes” are only 51%.
In addition to self-raised filming funds, this time, M. Night Shyamalan can be described as a family outing.
His eldest daughter Saleka Shyamalan was responsible for the creation of the film’s interlude.
The second daughter, Ishana Shyamalan, who just graduated from the Film Department of New York University, is in charge of the second group of directors.
In fact, industry analysts generally believed that it was not “Old” that ranked first at the box office last weekend, but “Snake Eyes: G.I. Joe Origins”, but the results surprised everyone.
As the latest in the “G.I. Joe” series, “Snake Eyes” is starring Henry Golding, the actor of “Crazy Rich Asians”.
Although the story is brand new and original, it still has the blessing of IP after all.
However, the film only got $13.3 million in box office in 3521 theaters in North America last weekend, ranking second.
Such box office results can be described as quite bleak, especially compared to Paramount’s $88 million production budget for the film.
“Snake Eyes” currently has only 42% praise on “Rotten Tomatoes”. I believe it will be difficult for the next few weeks to have the chance of word-of-mouth resurrection.
In the opinion of industry analysts, “Snake Eyes” must get $175 million at the box office to achieve a breakeven.
The film has been released in nearly forty countries and regions overseas, but the overall overseas box office is only 4 million U.S. dollars, it is difficult to help Ramon turn a profit.
“Snake Eyes” is the third part of the “G.I. Joe” series. The first two are “G.I. Joe: The Rise of Cobra” in 2009 and “G.I. Joe: Retaliation” in 2013.
The reputation of these two films is not very good, but somehow they still got the first box office of 54 million US dollars and 40 million US dollars. In the end, the global cumulative box office exceeded the 300 million US dollars mark.
This prompted Paramount to shoot this “Snake Eyes”.
Moreover, Paramount originally planned to rely on “Snake Eyes” to restart the series, and the latter two were also filmed in one go.
Now it seems that this plan may be changed.
“Black Widow”, which was released in 4250 theaters, ranked third with $11.6 million. Its North American box office has reached 154 million U.S. dollars and the global box office has reached 314 million U.S. dollars.
The live-action and animated film “Space Jam: A New Legacy” starring NBA star LeBron James ranked fourth.
In the second weekend after its release, the film’s box office fell by 70% year-on-year to only $9.5 million.
Audiences are used to watching movies online and no longer rush to the theater for new movies
Overall, the total box office in North America last weekend was US$66 million, compared with US$163 million in the same period in 2019, a drop of more than half.
Compared with the previous weekend, there is also a significant regression, and the main reason is naturally the dual impact of the epidemic and the Internet platform.
Shawn Robbins, chief analyst of Box Office Pro, a movie box office statistics website, believes that the current US movie market is still recovering, and the economic situation of ordinary American families is not very good.
Therefore, when you go to the theater to watch a movie, you will be more critical and think twice than before.
“It’s difficult to go to the cinema once, and the budget is just this little money. You have to think about which movie you choose. It won’t be like buying tickets at random before the epidemic. It doesn’t matter if you just look at it.”
Compare the previous $80 million box office for “Black Widow”, the $30 million box office for “Space Jam: A New Legacy” and the $16.5 million box office for “Old”. You can see this. Logic.
Relatively speaking, the audience still believes more in works such as “Black Widow” and “Space Jam: A New Legacy” with strong IP support.
And the brand-new original story created out of thin air by director Shyamalan. I am afraid that I can only gradually rely on word of mouth to win more audiences.