Why are Hollywood movies becoming less and less marketable in China?

Movie World

As we all know, Hollywood is a world-famous film industry center, with the world’s top entertainment industry.

For a hundred years, the top film talents from all over the world have gathered here.

These filmmakers stepped forward to create one classic film after another, step by step to build Hollywood into the world’s top film entertainment brand.

Hollywood represents the highest level of the global film industry.

Why are Hollywood movies becoming less and less marketable in China?

In the Chinese mainland market, Hollywood movies have always been insurmountable mountains!

All kinds of Hollywood blockbusters have always been firmly in the forefront of the box office.

Related Post: Hollywood movies that rely on markets in other regions to save the box office .

However, in recent years, the situation has gradually reversed. Many Chinese films have lived up to expectations and beat Hollywood films at the box office.

We see that among the top ten box office lists in mainland China, there is only one Hollywood movie in “Avengers 4 Endgame“, and the rest are domestic movies.

Is it the decline of Hollywood movies?

Why are Hollywood movies becoming less and less marketable in China?

Or is the rise of Chinese domestic films too fast?

That’s right, in recent years, there have been many excellent works with good reputations at the box office in Chinese domestic films.

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Starting from “Lost In Thailand“, various domestic films rushed to the top of the box office time and time again, creating a new box office history.

This is indeed beyond doubt.

However, the rise of domestic films is not the main reason for the decline of Hollywood films in the mainland market. The most important reason is that Hollywood itself has its own problems.

Lost the original intention of making, and the quality is reduced

The main reason why Hollywood once became popular all over the world is because of the European and American film and television circles of that era, the filmmakers were very careful to make movies.

Hollywood at that time produced countless classic movies.

The earliest “Gone with the Wind“, “The Godfather” series in the 70s and 80s, “Shawshank’s Redemption” in the 90s, “Forrest Gump“, “Titanic“.

Why are Hollywood movies becoming less and less marketable in China?

Hollywood blockbusters of the new century “The Lord of the Rings” series, “Harry Potter” series, “Avatar” and so on.

There are many, many, every one is a well-deserved and well-deserved film!

But now Hollywood seems to have gradually lost its original intention, and its attitude towards film production has become more and more perfunctory.

Most commercial films are produced in a step-by-step and pipeline manner.

There is an action scene in each of the three acts at the beginning, the middle, and the end, and the storyline is terribly simple.

Even the action scenes are car chases, gun fights, or melee fights that most audiences have watched badly.

Then add some jokes in the movie to adjust the atmosphere, causing some laughter. That’s almost it.

The creativity is not enough, and the story line is also all kinds of brainless.

The protagonist group is all Xiaoqiang who can’t be beaten, and the villain has almost no sense of existence.

There is no novel design for the action scenes. What’s more, the basic logic of the movie is not smooth.

For this kind of film that falls short of the audience’s psychological expectations, the end result is of course a sharp drop in word-of-mouth, which in turn affects the foundation of the box office.

Why are Hollywood movies becoming less and less marketable in China?

Previously, “Star Wars 9” had a poor reputation, and recently, “Fast and Furious 9” was not as good as expected at the box office.

In the final analysis, it’s all because the film’s “money trapping” traces are too obvious and shoddy.

Too much emphasis on political correctness

There is another phenomenon, which is also unique to Hollywood, which is political correctness.

As we all know, there are two types of political correctness in Europe and America, one is (BLM) and the other is (MT).

Not long ago, the news that black actors participated in Princess Ariel’s “The Little Mermaid” caused quite a stir on the Internet.

Immediately afterwards, it was reported that a Latino actor would play Disney’s live-action version of “Snow White.”

In the eyes of domestic audiences, this is an incomprehensible and incredible thing.

Why are Hollywood movies becoming less and less marketable in China?

As we all know, fairy tales tell that Snow White has snow-like skin and is a very beautiful and spoiled little princess.

The selected Latino actor is very different from the image of Snow White described in the fairy tale, which in turn sparked discussion among netizens.

Everyone is not questioning the actor’s looks.

But if an actor of this skin color plays Snow White, there will be a very obvious sense of violation, which will affect the look and feel of the film. This is the focus of netizens’ final discussion.

Why are Hollywood movies becoming less and less marketable in China?

In addition to the black version of “Snow White”, Hollywood movies must be reserved for black characters when shooting or establishing projects.

And black people can’t play those extreme evil villains, they must have a positive image.

For female characters, they must also be very capable and not allow the appearance of female characters who are not strong enough.

Everyone knows that if you have to consider these before making a movie, it basically kills most of your creativity.

Because you have to pre-set various positions and cater to these political needs before you can create a movie.

To put it simply, it means to be restrained and unable to use it.

It is this kind of black and feminist trend that has led to the trend of political correctness among Hollywood production companies and frequently launches various “big heroine” movies.

For example, “Charlie’s Angels“, “Men in Black: International” and so on. There is no doubt that the quality of these films is very poor after they are made.

The aesthetic level of viewers in mainland China has improved

The last point is that the movie market in Mainland China has developed extremely rapidly in recent years.

Therefore, the aesthetic level of most Chinese people has been improving, and they are no longer “unseen in the world” as they did more than ten or twenty years ago.

In the past few years, viewers in mainland China have always been regarded as “stupid people have a lot of money”.

Probably because of this impression, Hollywood often produces a lot of special effects blockbusters, who come to China to make money, and eventually they can make a lot of money.

But it’s different now.

Although there are more and more big screens in China, and the box office record is getting higher and higher, it is getting harder and harder to get a high box office.

Like 10 years ago, “Transformers” can break the box office record by relying solely on special effects scenes, so don’t expect it.

Moreover, viewers in mainland China do not have political correctness complexes such as blacks and women’s rights.

What they see is the quality of the movie itself.

Therefore, if you still want to perfuse the audience in mainland China according to the previous thinking, the audience will definitely not buy it.

The final result must be a sharp drop in word-of-mouth and box office.

It is these factors that have led to the decline of Hollywood movies in mainland China at a speed visible to the naked eye.

Perhaps it is time for Hollywood to treat mainland Chinese audiences in a different way of thinking.

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