How ruthless the publicity is before the release, how painful the word-of-mouth backlash after the release. This is very appropriate in the Marvel movie “Doctor Strange in the Multiverse of Madness”.
In the post-Avengers era, many viewers are not optimistic about the development of the Marvel Cinematic Universe.
In particular, the first-generation Avengers directly retired 3 in “Avengers: Endgame”. Among them are the two core figures of Iron Man and Captain America.
Hawkeye has a personal spin-off since then, and I don’t know if he will return to the movie in the future. Hulk also did not explain, and there is a spin-off drama “She-Hulk”.
Therefore, many Marvel fans are very worried about the future development of the MCU.
However, at the time of the announcement of the MCU’s Phase 4 information. ,, Marvel Studios CEO Kevin Feige announced that the MCU will make new changes.
Doctor Strange is a key figure in it, and the MCU will no longer have a grand narrative like “Avengers: Infinity War”, but focus on the development system of each hero.
And, although there is no “Avengers 5” or the Avengers such a big assembly movie.
But there will be little build-up movies like “Captain America: Civil War,” and “Doctor Strange in the Multiverse of Madness” is that kind of little build-up movie.
This explanation completely dispelled the worries of Marvel movie fans.
However, it is precisely because of this that this has also raised the expectations of many fans.
So, even though the Phase 4 films of “Black Widow”, “”Shang-Chi and the Legend of the Ten Rings””, “”Eternals””, “Spider-Man: No Way Home” were well received by word of mouth None of them have been able to live up to the expectations of previous Marvel movies.
Therefore, many fans put their expectations on “Doctor Strange in the Multiverse of Madness”, which is called a “small gathering” movie.
Especially before the release, Marvel has consistently released its own previews little by little, and continued to raise fans’ expectations.
Doctor Strange is worthy of being a special effects doctor who burns money. In the trailer, the audience can see all kinds of gorgeous magic, as well as the two magicians Strange and Wanda shuttle in the multiverse.
Especially the appearance of Illuminati, and the appearance of Patrick Stewart, who played the role of Professional X in the old X-Men.
It even made many old fans call my youth back. These have raised expectations for many viewers, thinking it is a boost to fans.
But it wasn’t until after the movie was released that audiences discovered that the movie simply wasn’t worthy of such high expectations.
On its first day of release, “Doctor Strange in the Multiverse of Madness” had an 80 on Rotten Tomatoes and an MTC score of only 7.7.
In particular, the evaluation of some professional media has further increased the reputation of the film “Doctor Strange in the Multiverse of Madness”, which can be called a hit.
According to the general scoring rules for movies. The ratings for “Doctor Strange in the Multiverse of Madness” will drop further as the number of viewers increases and the perceptions are different.
Why did the much-anticipated “Doctor Strange in the Multiverse of Madness” not get the word of mouth as expected?
Judging from the audience’s word of mouth, it is that the expectations for watching the movie are too high.
Originally, “Doctor Strange in the Multiverse of Madness” was a movie with a score of more than 70 points, but the announcement raised the audience’s expectation of the movie to 90 points. Coupled with some off-site factors, it basically made the audience’s expectation value. Much less.
First of all, the first point is that the plot is very similar to the spoiler post that came out on the Internet half a year ago. That made fans who saw the spoiler post outraged.
They don’t know if they should blame the author of the spoiler post, or if they should blame Marvel for not being good at secrecy, or for being creatively dry.
However, some people say that this is the exhaustion of Marvel’s creativity. After all, with the degree of secrecy of Marvel, there can be no spoilers. Not to mention, this kind of post is almost 90 percent spoiler.
So this point, many fans who have seen this post, are more inclined to be creative exhaustion of Marvel. In fact, this is obvious in the post-Avengers era.
“Black Widow” is more inclined to “Captain America: The First Avenger” in terms of content and form. “”Shang-Chi and the Legend of the Ten Rings””The original intention was to create a kung fu master, but he chose the wrong card and made it into a story of a free and filial son.
“”Eternals””Not to mention, after watching it, fans thought that Marvel would no longer be satisfied with developing in Hollywood, but would like to expand into Washington, right?
“Spider-Man 3” pulled out three generations of Spider-Man in the same frame, and it was sprayed into a bad movie. And the plot of “Doctor Strange in the Multiverse of Madness” was “spoiled” half a year before its release.
It can be seen that with the development of Marvel movies, the creativity seems to have really been used up, and there is no longer the atmosphere and style of the previous Marvel movies.
Marvel movies have been filmed for 14 years in the same movie genre as the superhero movie genre. It is human nature to run out of creativity, and the audience can understand it.
However, what the audience cannot understand is that Marvel is going further and further on the road of finding the “code of wealth”.
From the very first “Black Panther” to “Captain Marvel”, to “Spider-Man 3”, and now “Doctor Strange in the Multiverse of Madness”.
Everyone knows the background in which the movie “Black Panther” was born. From the project, shooting, starring and even all the members of the crew, the movie is a movie with a certain tendency. And this movie is indeed a big sell as Marvel wishes.
Moreover, Black Panther is also a word-of-mouth bodyguard in Hollywood, and even won a number of Oscar nominations for a time, and also won some corner awards of the Oscar.
“Captain Marvel” was also born in the context of the feminist movement in Hollywood. Therefore, you can see Captain Marvel in the movie, dismantling the plane with bare hands, and breaking the battleship physically are all basic operations.
“Spider-Man 3” took out the three generations of Spider-Man in the same frame. “Doctor Strange in the Multiverse of Madness” even brought out the old version of Professional X, and even moved Illuminati out, which once sparked speculation about the successor of “Iron Man”.
As a result, Illuminati was “smashed” by Scarlet Witch within a few minutes of his debut.
Although Illuminati’s reputation is indeed not very good, it is a bit too much to slap Illuminati in the face like this.
The audience can understand that movie promotion needs gimmicks, and Marvel needs to make money when filming. But if you want to make money, you will directly pile up all kinds of feelings, and there is no qualified logic to expand.
The story logic of the whole movie is awkward, and the audience is also awkward.
Therefore, it is reasonable that the word of mouth of “Doctor Strange in the Multiverse of Madness” is cold.