On April 22, Tesla Inc. and SpaceX CEO Elon Reeve Musk recently responded to an article about the loss of paid subscribers to streaming media giant Netflix, criticizing its “programs full of divisive, xenophobic content that people can’t watch.” .
Netflix announced in its latest earnings report that it lost 200,000 subscribers in the first quarter of 2022, the first time in more than a decade. In addition, the company expects to lose 2 million subscribers in the second quarter.
Netflix cited several issues that negatively impacted the company’s growth, including large-scale password sharing and competition from other streaming services.
Musk took to Twitter to comment on Netflix’s subscriber churn, saying the “Woke mind virus” made Netflix unwatchable”.
Musk has criticized the so-called “wokeness” phenomenon in the past, calling it one of the greatest threats to civilization.
The word “wokeness” originally called for people to “be alert to race-related discrimination and prejudice”, mostly referring to the self-promotion of the black community, not allowing themselves to be coaxed and oppressed by the political establishment or mainstream society (white culture), and not forgetting to strive for all justice right. Now it has become a derogatory term.
In his attack on Netflix, Musk may be questioning Netflix’s efforts to become more inclusive with its shows and employees on its site.
A Netflix diversity study last year revealed that characters representing people with disabilities or the LGBTQ+ community are rarely featured on Netflix shows.
Netflix is considering several measures to combat subscriber churn, including cracking down on password sharing and exploring cheaper, ad-laden subscription plans.