Why can’t “All of Us Are Dead” become “Squid Game”?

Netflix really has a big plan in Asia, and the recently popular “All of Us Are Dead” is probably just an appetizer.

Some people say “All of Us Are Dead” will take over “Squid Game”, which makes me a little interested in it. I just have enough reason to read it in a row.

I only have one feeling: it’s actually quite exciting. The show is highly expressive throughout.

On the one hand, the rhythm of the episode is so tense that your palms sweat, and on the other hand, the plot is so low-minded that it makes you feel like being a zombie is good. Anyway, the excitement is just right.

This article contains no spoilers at all, please read it with confidence. And this article mainly discusses why “All of Us Are Dead” cannot become the deep logic of “Squid Game”, so friends who are interested in the details of the plot can go directly to the content of the spoiler party.

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For those who haven’t watched “All of Us Are Dead”, let me briefly describe the main storyline.

A cynical scientist conjures a powerful zombie virus in a middle school, and as the virus spreads, a 12-episode zombie escape drama is staged.

The escape is interspersed with some CP love and political satire.

It’s a proper old-fashioned plot. In fact, the online evaluation of this drama is also polarized. Some viewers who don’t like this drama say that it is not like Netflix’s production.

I think you may have misunderstood Netflix. Netflix is ​​actually an industrialized company that uses big data to analyze audience preferences and then hand them over to screenwriters to complete production.

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Let’s get to the point and analyze several reasons why “All of Us Are Dead” can’t be “Squid Game”.

For those who haven’t watched “Squid Game”, you can stop reading this article.

The plot and IQ of the two dramas are not at the same level

Let’s talk about plot intelligence first. As I mentioned at the beginning, on the one hand, the strong stimulation of this drama to me came from some of his brain-dead plots.

For example, this South Korean “985, 211” police officer graduated from Seoul University, knowing that zombies are super sensitive to sound, still yells and beats zombies. He completely turns escape into an immersive game.

Related Post: “All of Us Are Dead”: Briefly analyze the three major characteristics and three major flaws of the plot!

Another example is this kind of high school student. When faced with a zombie invasion, everyone else is one after the other, instead of exerting the power of the masses. Is this the time to play heads-up? ? ?

If this kind of plot happened at the beginning of the plot, it can be somewhat understandable. After all, when faced with a new thing, everyone will be somewhat demented due to fear.

But it’s a little hard to accept that this kind of episode keeps happening later.

This kind of IQ is not bad if it can survive an episode. If it can survive to the end, I can only doubt the IQ of the screenwriter.

On the other hand, in “Squid Game”, although some people pointed out its bugs, there is not such a demented bug.

Story patterns are not on the same level

Essentially, “All of Us Are Dead” was born for cool play, and although it incorporated the dark elements of Korean politics in the weaving process of the plot, it was only a flavoring.

Although “All of Us Are Dead” also implants family and love into the zombie escape, it is only sensational for sensationalism.

The focus of the plot is still the cool play of interpreting the escape of zombies, revolving around the display of various survival skills in such a small space as a school.

And the story of “Squid Game” has been centered on the class division of Korean society from the beginning, which is similar to “Gisaengchung”, which won the Oscar in the early years.

This kind of story is better in terms of conception and fan power, and its story pattern is naturally much larger than “All of Us Are Dead”.

The audience coverage ability is not at the same level

We often say that film and television dramas are just like commodities, and positioning is very important, that is, you have to figure out who you are shooting for when you start shooting.

So, if you grab the crowd tight enough, you’re halfway there.

However, from the point of view of making money in business, investors certainly hope to capture more audiences, but audiences are hierarchical.

If you shoot superficially, you will lose high-level audiences, and you will not be favored by film critics. If you shoot deeply, you will lose most of the young audience.

There will always be a contradiction here, and this degree is very important.

Obviously, the audience of “All of Us Are Dead” is very young people, and the elements of “campus”, “zombie” and “love” are obviously made for young people.

And “Squid Game” is not the same, he can cover young to middle-aged, even to the elderly.

He has something very similar to The Hunger Games from years ago, which is that different audiences can see different levels of content.

Young people can see the content as cool play, while the mature middle-class people can see the content at the social reality level, and the more successful social elites can see the content at the top design level of society.

As a result, the audience of the drama is very wide, which is not something that ordinary film and television dramas can do.

The secondary derivative ability is not at the same level

Due to the fact that I have done marketing communications myself, when I first watched “Squid Game”, I had a hunch that the show would provide young people with a lot of playable material.

Sure enough, many elements in “Squid Game” are used by urban fashion people to play cosplay, by bars to play theme parties, and by fashion bloggers to fight traffic, whether from clothing or from the gameplay.

And these will bring a lot of spontaneous dissemination to the film and television drama itself, further expanding its influence.

And can the elements in “All of Us Are Dead” do derivative propagation? Play zombie cosplay? Isn’t this the old element of Halloween every year? It doesn’t seem to be able to pick out anything special.

Therefore, those who think “All of Us Are Dead” can take over “Squid Game” may have high expectations for it.

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