The dilemma of Marvel movies: the same content is ridiculed and the special effects are bad, and the box office development encounters a bottleneck

When the DC movie “The Batman” was released, there was such a film review:

Ten years ago, superhero movies could use special effects to make money with all kinds of universes. With the deepening of global exploitation and the widening gap between the rich and the poor, social conflicts have intensified. This kind of so-called reality that seems to be praised is actually rotten. Hero films will only become less and less marketable, and audiences are not stupid.

This is from the contradiction between Batman and The Riddler in the movie.

It makes “The Batman” seem to be involved in a certain social issue, but there is a situation where the logic is difficult to self-consistent.

It caused some audiences to ridicule the logic of the movie.

In fact, this is also caused by the inherent deficiencies of superhero movies on social issues. It can also be seen from Marvel’s rapid decline in word of mouth after “Avengers: Endgame”.

As the leader of superhero movies today, Marvel’s road to commercialization can be said to have reached the end of superhero movies.

even. It can be said that the Marvel movie has already finished the content of the superhero movie.
, So, we can see that Marvel Studios has added some other elements more or less before and after “Avengers: Endgame”.

1.Marvel movies? No, it’s a superhero movie

Whether it’s a Marvel movie or a DC movie.

In essence, they are all superhero movies, so in terms of story structure, they are often similar.

In order to ensure the film’s sales and the adaptability of the audience’s viewing tastes.

Various renovations will be carried out on the hero’s personality and the hero’s super power (copying the experience of the comic industry at that time).

For example, the unruly super genius Fu Erdai, coupled with the “man’s romance” steel armor, became Iron Man;

A weak chicken with a heart of justice, injected with a super serum, or bitten by a mutant spider, became Steve Rogers and Spider-Man;

The aliens escaped to Earth, absorbed the energy of the sun, became superman, etc.

But no matter how you choose and adapt, the core of the story is basically inseparable, and there is even a core of a special trilogy:

1,A certain person – the second generation of super rich, ordinary and ordinary people can also, under certain circumstances, obtain a power beyond ordinary people. After the initial surprise, he discovered the undercurrents of the world and stepped forward.

2,After becoming a superhero, the protagonist finds it difficult to reconcile the balance between “hero” and “self”.

This led to a series of contradictions. Or, the villain discovered the ordinary people hidden behind the hero, attacked behind them, and so on.

3,After strengthening his belief twice, he finally met a villain who held an opposite view, and the two sides had a conflict of ideas.

Basically, 90% of superhero movies are inseparable from the above three routines.

In the beginning, superhero movies can still attract audiences with cool special effects and fancy settings.

But once the audience has watched too many superhero movies, they will find the homogenized content in them, and will naturally get tired of watching them.

At this point, it needs to change.

2.Marvel breaks its own shackles? Or in a cocoon?

Although Marvel has added the concept of “movie universe” to the series of movies.

Before the audience gets tired of watching the movie, they will have a sense of expectation because of the “main line” connected by the easter eggs.

But Easter eggs are not everything.

The sense of anticipation cannot be revealed after 10,000 years.

The popularity of “Avengers 3, 4” in the world is absolutely phenomenal in film history.

But when this sense of expectation is revealed, how should the filmmakers maintain the audience’s sense of expectation?

so.

After “Avengers: Endgame,” it was possible to see Marvel entering a period of pain.

The films produced are basically difficult to achieve the previous word-of-mouth and box office results.

Even went the other way.

Doping social issues, or more directly entraining private goods.

From “Captain Marvel” to “Black Panther”, from “Shang-Chi and the Legend of the Ten Rings‎” to “Eternals‎”, more or less traces of private goods can be seen in them.

Therefore, the word-of-mouth of these films has basically caused great controversy.

Of course, “Spider-Man: No Way Home‎” was sprayed as a bad sentimental film, although with the feelings of the three Spider-Mans in the same frame, it won more than 1.8 billion box office worldwide.

But the problems facing Marvel still haven’t changed.

This time, the box office won with the feelings of the three Spider-Mans in the same frame has overdrawn the reputation of the three Spider-Mans in the same frame, and also raised the emotional threshold of the audience watching the movie.

What cards will Marvel play next time?

As for doping social issues?

As a superhero movie itself, the direction of the story is limited to the evil and the right. The ending of this binary differentiation is destined to be difficult to present the complexity of social issues.

In the end, I might have fallen into the chicken soup routine of Fake Dakong.

And Hollywood, at present, with the popularity of Marvel and DC, the IP boom derived from it, let the capital lie on the IP to mine.

Such consequences are naturally the frequent occurrence of bad Hollywood movies. This is also the reason why many viewers feel that Hollywood movies in recent years are not as good as they used to be.

IP is one reason, but it is also essentially related to the rotten capital.

Related Post: After watching Marvel movies for so many years, how many scenes have you seen without special effects?