The “Minions: The Rise of Gru” was released last weekend in North American box office performance, the first four days 125.1 million U.S. dollars, breaking the Independence Day stall box office history record, including Friday six days for 107 million U.S. dollars.
Worldwide box office exceeded $220 million as of Monday.
At the same time, deadline revealed that the film and global manufacturers to cooperate with the advertising campaign costs up to $ 285 million, the highest in the Minions series, showing the appeal of the global film brand.
The production cost of the film has not yet been officially reported.
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